Marketing Executive - Brand Marketing, Advertising, Field Marketing, Promotions
Bicultural/Bilingual — Spanish & English
At the age of eight, Luis read The Sun Also Rises and The Archetypes and the Collective Unconscious, hence his obsession with bullfights and human behavior. Luis has made a career out of rewarding people for repeating a desired behavior, otherwise known as effective marketing.
Luis is a values-driven change agent experienced in National Brand Marketing, Advertising and Field Marketing roles – General and Hispanic markets. Strong track record of achieving results in Multi-unit Service/Franchise (QSR & Automotive) organizations, Consumer Packaged Goods (CPG) organizations and Network Entertainment/Media organizations, by recognizing critical business needs and mobilizing the team(s) to achieve company objectives, with uncompromising ethics and stewardship for all constituencies.
Recently, Luis has been coaching mid-level executives to reach their full potential in their career and in life.